My Last 141 Days
Prior to March 25th, 2022 I had never posted a single piece of original content on LinkedIn, or any social media account. I don’t have and have never had a Facebook account. I don’t consider myself a “social media” person.
Since March 25th, I’ve posted 136 times on LinkedIn. Since then, my content has been viewed 410,619 times. I’ve made over 1,000 new connections. I’ve inspired 4 people in my network to start posting. I’ve developed new relationships and collaborations. I regularly get positive feedback from people who enjoy reading my posts. I’m learning about myself and I’m having fun with it.
I can only imagine what this might look like in 1, 2, or 5 years if I stay consistent with my writing, form a clear strategy, and continue to improve.
Disclaimer
I’m still coming up the learning curve. I don’t have a strategy or plan. I’m not a “LinkedIn Writing Guru” with all the answers. I’m a busy professional who recently started writing on this platform.
My focus right now is on forming a consistent writing habit.
And, with this newsletter, I’ll expose my journey so that you can learn along with me.
Who Is This Newsletter For?
This newsletter is for you - the busy professional who has thought about getting more active on LinkedIn but hasn’t started yet (or is still learning the ropes).
Why Does This Newsletter Exist?
I hope that sharing my journey will inspire you to write on LinkedIn, help you learn from my experiences, and form a community of busy professionals who collaborate to create amazing personal and professional brands for themselves.
What Will This Newsletter Contain?
I’ll get into the weeds regarding what’s working and what’s not. I’ll share what I’m learning and anything that might help you build your own brand on LinkedIn.
Right now, I think that’ll contain:
A breakdown of my writing process
Learnings from other content creators
A breakdown of what worked for high engagement posts
A breakdown of what didn’t work for low engagement posts
Views, likes, comments, & re-shares for every single post from the prior month
I hope to be the most transparent content creator you follow on LinkedIn.
How Often Will The Newsletter Go Out?
At least monthly. I’m strongly considering moving to weekly or bi-weekly. Drop a line in the comments if you have a preference on frequency.
My gut is more frequent, lighter weight updates might be the way to go.
What’s Next?
The first edition will ship next Saturday 8.20.22!
A Humble Request
Especially in the first few editions, I’ll be guessing as to what’s helpful for a busy professional just getting started writing on LinkedIn.
Please drop suggestions in the comments regarding how I can help you!
****
Cumulative Metrics as of 8.13.22:
3,353 followers
136 posts
410k views
3,024 likes
870 comments